Wednesday, August 15, 2007

Nelly's Pimp Juice Goes Purple


Nelly's Pimp Juice is just getting better. The rapper recently announced plans to expand his Pimp Juice energy drink by adding a new flavor, The Purple Label.

The new flavor, which is described as a lightly-carbonated blend between prickly pear and pomegranate, is slated to hit stores by late August. Purple Label Pimp Juice's slogan states, "Upgrade your wack energy drink of choice to the Purple Label, the new Pimp Juice flavor."

In conjunction with the new flavor offering, Nelly is offering college students the chance to upgrade their lives thanks to the 3rd Annual Pimp Juice P.I.M.P. "Upgrade Your Life" Scholarship Competition. The competition provides four scholarships (two for domestic students and two for international students) worth up to $5,000.

Entrants must submit a 1000 word essay explaining how they would upgrade their lives through education, hard work, creativity, heart and philanthropy.

"I was able to upgrade my life with hard work and sacrifice. I hope these scholarships will enable the less fortunate to reach their goals," Nelly said in a statement. For more information about the Upgrade Your Life Scholarship Competition, visit www.letitloose.com

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